7 Tips to Create Better Content for Your LED Sign
In today’s competitive landscape, grabbing attention isn’t just about being loud—it’s about being smart. Your LED sign is a powerful marketing tool, but without the right content, it won’t deliver the results you’re looking for. Whether you’re advertising daily specials, promoting a community event, or driving foot traffic to your business, these 7 proven tips will help you get the most out of your digital display.
1. Keep Messages Short and Clear
Your LED sign is often seen by people on the move—so clarity is everything. Stick to 8 words or less per message. Use bold fonts and high-contrast colors for visibility at any distance.
Example:
🚫 Come in today and try our amazing, hand-crafted lattes!
✅ Try Our New Lattes Today
2. Use Motion Wisely
Animations and transitions can make your sign pop—but don’t overdo it. Stick with simple fades, scrolls, or loops that catch attention without overwhelming the message.
3. Highlight Your Best Offer or Value
Lead with what matters most. Whether it’s “50% OFF”, “Now Hiring”, or a special event, make sure high-value messages take priority and repeat frequently.
4. Change Content Frequently
Give repeat passersby something new. Rotate content daily or weekly, or adjust by time of day—like showing breakfast specials in the morning or event reminders in the afternoon.
5. Use Eye-Catching Colors Strategically
Bright colors like red, yellow, and white stand out best—but don’t use too many at once. Limit to 2–3 dominant colors per slide to avoid clutter and improve readability.
6. Incorporate High-Quality Images and Videos
If your LED sign supports multimedia, use clean, high-resolution images or videos. Show off your product, team, or location. Just make sure the visuals remain clear in both bright daylight and at night.
7. Stay On-Brand
Consistency is key. Use your logo, brand colors, and tone of voice so that your LED content aligns with your website, social media, and marketing materials.
💡 Bonus Tip: Let Us Help
Need help designing LED sign content? At Best LED Signs, we provide intuitive software, customizable templates, and personalized support to help you succeed.
📌 Frequently Asked Questions
How often should I update my LED sign content for best results?
To keep your audience engaged and boost visibility, you should update your LED sign content at least once per week. Many businesses also change their digital sign content to match promotions, events, seasons, or time of day for maximum effectiveness.
What are the best video and image file formats for LED signs?
For smooth playback and high-quality visuals on your LED display, use the following file formats:
-
Video: MP4 (best for compatibility and quality)
-
Images: JPG or PNG (for clean, crisp graphics)
-
Text: Can be entered directly using our software
Can I schedule content to play at different times on my LED sign?
Yes, with our LED sign software, you can easily schedule content to run at specific times, including:
-
Different messages by time of day
-
Rotating content on specific days of the week
-
Promotions scheduled for holidays or special events
What font size is best for LED signs to ensure readability?
For outdoor LED signs, a good rule of thumb is:
1 inch of letter height = 10 feet of viewing distance
So if you want your message to be readable from 100 feet away, use at least a 10-inch-tall font.
Do you offer help designing LED sign content?
Yes! At Best LED Signs, we offer free content assistance and pre-built templates to help you design eye-catching, effective messages. Whether you're new to digital signage or just want better results, we’ve got you covered. Click here to get a free quote today!
