Programmable LED Signs: The Best Investment for Small Businesses According to SBA Studies
Small businesses are always on the lookout for ways to boost their visibility and attract more customers. While traditional forms of advertising like print and radio can be effective, they can also be expensive and difficult to track the return on investment. That's why the Small Business Administration (SBA) has conducted hundreds of studies on programmable LED signs and named them as the most effective and least expensive form of advertising and one of the most important investments for any business.
At Best LED Signs, we know that the right sign can make all the difference in the world for a small business. Our programmable LED signs are designed to help businesses stand out and attract new customers, all while offering an excellent return on investment. Here's why the SBA recommends LED signs for small businesses:
- Increased visibility
The SBA reports that LED signs are more visible than any other form of advertising, including print, radio, and television. They capture the attention of passersby and can be easily seen from a distance, even in bright sunlight. This increased visibility can help businesses attract new customers who may have never noticed them before. But not all LED signs are alike. We use brighter and more advanced LEDs in our signs so that they stand out in the sun. Our signs also have a high refresh rate, meaning videos and movement in general look stunning on signs from Best LED Signs.
- Cost-effective
Compared to other forms of advertising, LED signs are relatively inexpensive. The SBA estimates that the cost per thousand impressions (CPM) for an LED sign is just $0.15, while the CPM for a newspaper ad is $7.39 and for a television ad is $17.78. This means that small businesses can get a lot of exposure for their money with an LED sign.
- Customizable
One of the best things about our programmable LED signs is that they can be customized to fit any business's needs. At Best LED Signs, we offer fully programmable digital signs that can display anything from text and photos to videos and animations. This means that businesses can create eye-catching, engaging content that helps them stand out from the competition.
- High-quality
LED technology has come a long way in recent years, and our signs are made with the latest, highest-quality materials available. This means that businesses can count on their sign to look great and function perfectly for years to come. We offer a 3-year warranty on our window signs and a 5-year warranty on our outdoor signs, so businesses can have peace of mind knowing that their investment is protected.
- Excellent return on investment
The SBA reports that businesses can expect to see a minimum increase in revenue of 15% and a maximum increase of 150% with an LED sign. That means that for most businesses, their sign will pay for itself within a matter of months. LED signs offer an excellent return on investment, making them one of the best investments a small business can make.
At Best LED Signs, we're proud to offer high-quality, customizable LED signs that help businesses stand out and attract new customers. Our signs are made with the latest technology and highest-quality materials, and we offer financing options to make them affordable for businesses of all sizes. If you're looking for a way to increase your visibility and attract new customers, consider investing in a programmable LED sign from Best LED Signs.
