Introduction: In today's fiercely competitive restaurant industry, effective advertising can spell the difference between thriving and barely surviving. Best LED Signs collaborated with numerous restaurants to delve into the transformative effects of strategically spotlighting menu items on LED signs. Our focus was particularly sharp on the profound impact something as seemingly simple as chicken tenders could have on a business's bottom line.
Objective: Our aim was to gauge the impact on revenue experienced by businesses following the installation of LED signs, with a specific emphasis on showcasing chicken tenders.
Methodology:
Selection Criteria: Restaurants that utilized Best LED Signs programmable LED signs and chose to highlight chicken tenders on their LED signs.
Data Collection: We meticulously collected revenue data and menu item sales from these restaurants both pre and post LED sign installation.
Analysis: Employing statistical analysis techniques, we unraveled the influence on revenue and chicken tender sales.
But Why Chicken Tenders?
Drawing from Grubhub's insights on popular kids' menu items, we found that chicken tenders reign supreme:
- Chicken Tenders: 19%
- Burgers: 9%
- Pizza: 7%
- Grilled Cheese: 7%
- Chicken Nuggets: 5% (Source: Grubhub - Popular Kids' Menu Items)
We zeroed in on chicken tenders as our focal point owing to their popularity among children. However, it's crucial to note that advertising any kid-friendly foods could yield equally significant results.
Results:
Overall Revenue Increase:
- Every restaurant witnessed a substantial uptick in revenue post LED sign installation.
- On average, revenue surged by an impressive 29%.
Chicken Tenders Sales Uptick:
- Following sign installation, there was an average spike of 17% in chicken tenders sold.
Impact on Families with Children:
- Across the board, restaurants reported a noteworthy rise in families with children patronizing their establishments.
- This demographic played a pivotal role in the observed revenue growth.
Discussion: Our findings underscore the pivotal role of strategic choices in deciding what to advertise on a programmable LED sign. By prominently featuring popular menu items for picky eaters, such as chicken tenders, on LED signs, establishments can broaden their customer base, especially among families with children. The visual allure of these signs, coupled with targeted promotion of preferred menu items, significantly bolsters sales and overall revenue.
As a restaurant owner, attracting entire families should be a top priority. Advertising menu items favored by kids is a surefire way to entice families through your doors. After all, catering to picky kids and spouses can be make-or-break for restaurant choices.
Conclusion: This case study shines a spotlight on the tangible benefits of leveraging LED signs to strategically showcase menu items. By aligning with the preferences of their target audience, restaurants can drive revenue growth and carve out a competitive edge in the market.
Recommendation:
- Encourage restaurants to leverage LED signage to promote popular menu items, particularly those favored by families.
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